Performance Marketing Blog
Get up to speed with highly dynamic digital ad platforms, such as Google, Meta, Twitter, TikTok, and more, continuously make changes to their advertising products and features.
When it comes to Google Ads bidding strategies, there are a few options to consider and choose from. The question is which one should one pick and why. We provide our perspectives to that complex question in a simple language.
Recent changes made by Apple to its privacy settings have left many advertisers with unanswered questions on whether social media ads still effective. Read more!
Google recently announced the launch of Performance Max campaign type. We offer our fresh perspectives on what you should be aware of. Read more!
